20th Century Fox – Abraham Lincoln: Vampire Hunter
To present 20th Century Fox’s upcoming release “Abraham Lincoln – Vampire Hunter” to the press, we wanted to make a big impact. So what could be more suitable than sending them Abe’s very own trademark: the axe?! Attached to the engraved axe, journalists could find a silver printed card and a branded USB stick containing the entire press folder.
The axe certainly hit the right tone as it was mentioned on social media by several influential journalists and media figures.
For more information on the movie, please visit the Facebook page.