Mine by BNP Paribas Fortis
The advantage is Mine
Ready, set... Go!
Ready for your first steps in the “real” world? No worries, Mine is there for you!
BNP Paribas Fortis tapped the powers of Seven to remodel the entire youth communication platform under the Mine brand. Mine was targeted at youngsters aged 12 to 25 and was built around a
4-monthly printed magazine, a website and a digital e-magazine.
Apart from these cornerstones, campaigns were complemented with online bannering and tv and radio commercials. The main goal of the platform was to offer the audience tips, tricks and tools to upgrade theirselves.
Minemag - Print Magazine
Not your average youth magazine
Three times a year subscribers got a 68-page issue full of dedicated interviews, tools and tricks to upgrade themselves, all with a big emphasis on relevance to the audience. No boring sermons about the importance of insurance or a list of the benefits of your savings account here – only stuff that makes your life just… better!
“Tips, tricks and tools to upgrade yourself”
Mine.be - website
Your personal coach
A fun and user-friendly place to go on the web where the seven Mine Coaches played a central role. Each coach was an unstoppable well of good advice in it’s own domain. They offered relevant but witty content, fun smart talk to get a conversation going anywhere, anytime, and a slew of cool prizes to drag home in numerous contests.
e-MAG - Digital Magazine
“The e-MAG was a natural extension of the print magazine – just more interactive!”